Why Businesses Struggle to Sell Online — Oyubu

Jennifer Oyubu, the founder of Naija Brand Influencer, tells KEHINDE AJOSE on his entrepreneurial journey

What were your childhood ambitions?

My childhood ambition was to become a lawyer because I liked to argue a lot. But, as fate would have it, I studied theater arts and ventured into the entertainment industry.

What schools did you attend?

I did my primary education at Kubwa Three Model Primary School, Abuja. I went to Jewel Model Secondary School, also in Abuja. I also attended the University of Abuja where I studied theater arts. I proceeded to obtain a Master’s degree in Theater Arts at the University of Benin.

Why did you get into brand influence?

I ventured into brand influence because I had a passion for helping business owners make sales. I had always thought about the possibilities of helping companies make sales online. I’ve seen a lot of companies complain about not being able to make enough sales. I also wanted to be recognized for my skill which is my reason for venturing into brand influence.

When did you start this job?

I ventured into brand influence in 2018, when I saw other brand influencers doing so well. It motivated me to become a brand influencer. I attended a class given by a popular brand influencer on Instagram and learned a lot. After that day, I was going to people’s pages (social media) and researching how they were creating content. At that time, I was working in a company and also learning social media marketing. It was like a side hustle. But, in no time, I started getting followers, because I was learning from others and coaching people while doing social media marketing services.

What challenges do you face in your work?

The challenge is that some business owners don’t understand their audience, and that’s why they don’t make good sales, especially online. Another challenge is that some people misinterpret my concept (of influencing) because I dance. In fact, I dance as a strategy to get people to pay attention to my online teaching. Those who don’t understand my concept may misjudge me.

Plus, creating content is never easy. Sometimes one can feel lazy to create content. But it must be done because if one does not create content regularly, people will forget about it and its online reach will decrease.

What are the biggest mistakes women make when it comes to chasing their dreams and building a business?

Mistakes that women make when it comes to chasing their dreams include lack of focus. They believe that whatever they want should be given to them by a man. It is important for a woman to be financially independent. A woman should have a source of income whether there is a man in the picture or not.

Some women also give up easily when starting a business. They throw in the towel when they don’t see results immediately. But, things don’t work that way. First you have to get to work. Most successful entrepreneurs will tell you that the journey was never smooth at first.

What are the biggest business lessons you have learned over the years?

I learned that if you focus on your business, you will definitely achieve your dreams. It all has to do with his mindset and consistency. If we are serious and put a lot of passion into it, we will excel. I speak from my personal experience. I’ve noticed that because I’m very passionate, it’s helped me push more, and I’m actually seeing the results.

How do you handle difficult customers?

I try as much as possible to be very patient with them. However, some customers are tough and toxic. If they hurt me, I prefer to avoid them. Not everyone is my client.

How do you like to dress?

I like to dress simply and with class.

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