3 reasons to start holiday shopping before Black Friday

3 reasons to start holiday shopping before Black Friday

A smiling person holding a shopping bag and a phone while standing in front of a store window full of watches.

Image source: Getty Images

We are only weeks away from the biggest shopping day of the year. Like many people, last year I waited until Black Friday to start shopping for gifts, and I’m often forced to scramble throughout December to find suitable gifts.

But this year, I’m trying to start my holiday shopping early, and you might want to consider that too. Here are three reasons.

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1. Many companies are already offering deals

Businesses are no longer waiting for Black Friday to start offering holiday deals. Some start as early as October with the aim of attracting even more customers throughout the holiday season.

Start browsing the offers already available and make a list of the items you want to buy. Even if they’re not on sale right now, researching ahead of time will help you know where you can buy the items and what they normally sell for so you can spot bargains when they start. to appear later in the month.

2. Some companies suspend price matching during the holiday season

Price matching is where a business agrees to charge you their competitor’s price if you can find the same item available at a lower price elsewhere. There are often rules that offers must follow, including being a regular priced item and not a sale item. Some companies also don’t allow price comparison during the holiday season.

You don’t have to buy all your gifts from one place, but it can save you shipping costs. So it’s nice to have the price match option if you’re trying to limit the number of retailers you buy from.

Check the store’s policies to learn more about its price matching program and how that might change during the holidays. You can usually find this information on the company’s website or by contacting the retailer.

Do your comparison shopping early and, if you see an opportunity to price match, try to do so as soon as possible before companies retire that option for the rest of the year.

3. Store stocks have not yet run out

Some in-demand items can sell out quickly, especially once the big holiday sales begin. If you care about a specific item, you might be more likely to get it if you shop early rather than waiting for everyone else to buy gifts as well.

If you’re not ready to buy yet, you can at least make a list of retailers that carry the product and the prices they charge. That way, if it’s sold out with one company, you can turn to another to buy it. However, this may not work with some items that are only available from one retailer.

Ultimately, the goal for most holiday shoppers is to get as many items as possible at a price that’s easiest on their bank account. Shopping before all the Black Friday sales might seem a bit counterintuitive, but you never know what you might find. Set aside some time to see what happens. If you can’t find anything good yet, you can always wait a few weeks and try again.

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