Petcare Startup Supertails Raises $10M in Series A Led by Fireside Ventures

Petcare Startup Supertails Raises $10M in Series A Led by Fireside Ventures

Supertailsa full-tech pet care startup, raised $10 million on Wednesday in a Series A round led by Businesses by the firesidealongside the main existing investors Obtain capital and DSG Consumer Partners.

The round also saw the participation of renowned angels like Kunal Shah (Founder, CRED); Sanjay Kapoor (Founder and Chairman, Genesis Luxury Fashion Pvt Ltd); Varun Alagh (Co-Founder and CEO, MamaEarth); Ankit Nagori (Founder, Curefoods); and Shashank Mehta (Founder and CEO, The Whole Truth Foods).

The Bengaluru-based startup will use the funds to double down on innovative technology development, which includes unveiling its own app. He is also building his own D2C brand, Henlo. Additionally, Supertails will focus on expanding vertical markets (veterinary diets and pet pharmacy chains), strengthening the supply chain and innovating the after-sales experience.

Started by former Licious executives Varun Sadana, Aman Tekriwal and Vineet Khanna, in June 2021, Supertails is a comprehensive platform that offers pet supplies, online veterinary consultations (over 20,000 pet consultations to date), and online behavior training. It offers an assortment of over 10,000 SKUs and over 200 partner brands in pet food, treats, accessories, grooming, and more. The company has also launched V-schemes to sell these products online.

Commenting on the funding, the trio said:

“Being pet parents ourselves, we understand the hassle of pet parent travel. At, our vision is to create a platform that makes life easier for them. From providing nutrition to 24-hour pet care and consultation, our goal is to create a platform that integrates products, services and communities.”

“With this round of funding, we want to invest in creating a one-stop platform for pet parents that meets all their needs. We are thrilled to have the support of Fireside Ventures, Saama Capital and DSG consumer partners in this journey and aim to leverage their expertise to become the most preferred and valued pet care platform in India,” they added.

(Left to right) Supertails co-founders: Aman Tekriwal, Vineet Khanna, Varun Sadana

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Supertails has recorded an ARR of Rs 50 Crores over the past 18 months and aims to double its growth and expansion plans to reach Rs 100 Crores ARR by March 2023.

Kanwaljit Singhfounder and managing partner of Fireside Ventures, added,

“As an early-stage consumer-focused VC, we are always on the lookout for consumer trends that have the potential to build resilient brands. One such emerging space is pet ownership in the metropolitan and Tier 1 markets. And in this category, Supertails stands out as a unique online platform that caters to pet care from pets to pet indulgences in spaces like food, grooming, and fashion too.

Ash Lilani, Managing Partner and Co-Founder of Saama Capital, said, “ solves problems that have existed for pet owners for decades. Their expansion comes at the right time, as the Indian pet care industry is on a massive growth trajectory. Glad to see what Varun, Aman and Vineet have in store for the next phase of growth.

Deepak I Shahdadpuri, Managing Director and Founder of DSG Consumer Partners, said, “The Indian pet care industry is at a very early stage in its evolution. We see huge opportunity in pet categories including food, healthcare, toys and accessories, grooming and other services. is well positioned to be a leading brand in this category.