Elon Musk is unconventional.
He alone manages five companies, each of which plays an important role in their respective sector.
The billionaire’s stature also adds pressure, as his detractors would be thrilled if one of his businesses were to fail.
Among these five companies, three occupy important places in popular imagery. You’re here (TSLA) – Get a free report transformed the automotive industry by leading the electric vehicle revolution. Five years after being mocked in its infancy, the automotive group has become the undisputed leader in green vehicles, the demand for which is rising sharply around the world.
SpaceX, Musk’s aerospace company, has forced space players to rethink their approach to rockets. The reusable rockets promoted by Musk are taking hold, while living on Mars is no more than a distant dream.
The company is also cementing the prospect of a secure internet with the global rollout of Starlink, the satellite internet service.
As with Tesla, SpaceX needs Musk to carry out its mission and realize its ambitions.
But for the past few weeks, the Tech mogul has also owned Twitter (TWTR) – Get a free reportwhich he bought for $44 billion on October 27.
“I should use Twitter”
Twitter’s revenue is not only based on the products and services it offers, but more importantly on the advertisers who promote their brands on the platform.
The company is the digital city square of our times, which has earned it intense scrutiny from politicians and regulators. Musk, who is used to offering revolutionary products, is thus faced with new challenges that differ from his reality at Tesla and SpaceX.
His early days on Twitter were marred by controversies over content policy on the platform and technical issues that caused a rise in fake accounts claiming to be politicians, big business and celebrities. As a result, Musk had to suspend the Twitter Blue subscription service.
It is in this context that John Legere, the former CEO of T-Mobile, offered to lead Twitter in place of Musk.
“Hi @elonmusk, maybe I should fire up @twitter,” Legere told the Billionaire on Twitter on Nov. 13. @Twitter.”
“I’m expensive, but so is what you paid for Twitter (ps please be an example of leadership on how to tweet🥇),” Legere added.
Musk’s response was quick and clear. It boiled down to one word: “No”.
It’s unclear if Legere was serious, but he responded to Musk’s rejection by offering some advice.
“@elonmusk Well that was a short interview 🤔, fair enough, can’t say I didn’t try. #NoMeansNo 🤷♂️,” Legere replied.
It is uncertain whether Musk will listen to Legere’s advice. The billionaire no longer answered him, at least in public.
Legere, built the image of a rebel telecommunications leader, who lifted T-Mobile from the brink of insignificance and transformed it into a successful operator. He became CEO of T-Mobile in 2012 and left the company in 2019, after it merged with rival Sprint.
Legere often stood out with a colorful vocabulary and long hair. He ditched the traditional corporate suit and tie for a sporty look, consisting of jeans, sweatpants, fuchsia T-Mobile t-shirts, magenta sneakers and running shoes.
It eliminated contracts and offered a simpler, lower monthly rate known as The Uncarrier. It changed the way the industry works to benefit consumers and allowed T-Mobile to claim its place alongside giants AT&T and Verizon.
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