from Asia entertainment content market and conference unveil lineup for highly anticipated in-person return
SINGAPORE, November 14, 2022 /PRNewswire/ — After a 2-year hiatus, the Asian Television Forum and Market (ATF) will return as a full in-person event from 7 to December 9, 2022at Marina Bay Sands, Singapore.
The Prime Minister of State that of Singapore The Ministry of Communications and Information will deliver a welcome speech at the opening ceremony on December 7, 2022.
The 23rd ATF’s edition is set to make a strong comeback with more than 4,000 business professionals from leading platforms, studios and agencies across 60 countries and regions, to celebrate best-in-class Asian storytelling, network and explore content partnerships across genres and platforms. A series of networking events, including GHY Culture & Media Night and Japan Networking Lunch, will aim to facilitate online discussions over the past 2 years.
The conference theme – “Content Is Still King” – reinforces how quality content continues to transcend time and borders in a dynamic environment of industry consolidation, rising prices, search for talent and changing business models.
The success of regional and global streamers around the world increasingly relies on the power of K content. The opening day of the ATF Conference shines the Spotlight on Korea – where the views of the following senior executives from top Korean platforms and studios are offered, as they continue to smash screens with their bold visions in the face of global competitors and winning production strategies:
CJ ENM– spencer thomasGlobal content strategy
DITURNAL – Won Woo ParkCEO and Chief Creator
KT Studio Engineering – Chul Yeon Kim (Kate), CEO
SLL- Kyung Moon JungCEO
OBLIGATE – Jay YangCEO
Wave- Lee Tae-hyun, CEO
This key session will be moderated by John NoAsia Editor for Screen International magazine.
In anticipation of the levels of advertising that will be rolling out to some of the world’s biggest streaming services, including Netflix and Disney+, ATF will feature an exclusive keynote by Tony Gunnarsson, senior analyst, TV, video and advertising at global analytics firm Omdia. It will showcase insights backed by research and data, envisioning how this change will affect business models and content consumption by 2023.
ATF will also call on financiers – Dr Thomas KingstonDirector of Coherent Media Group, Phil McKenzieCOO of Goldfinch (and recently CCO of MContent as well), and Eric Collins, CEO and founding member of Impact X Capital Partners, who will talk about new funding models and the questions of money behind content production. In a closed-door session, they will also participate in an in-depth discussion that will examine content investing as an alternative asset class.
Aimed at producers, the first series of Formats and Documentary Labs will feature experts who will share on intellectual property protection (Formats Lab) and offer relevant guidance on what it takes to produce content that can be universally wanted, thereby increasing its funding. attractiveness and commercial value (Documentation laboratory). This is also the first time that the Format Recognition and Protection Association (FRAPA) has introduced its Formats Lab for Asian producers under the new ATF Lab Series banner.
A total of 383 submissions were received for ATF’s 6 pitches, of which current pitches received a 41% increase in submissions. Additionally, the new Indonesian Pitch in partnership with Vidio and the Thai Pitch with Warner Bros. Discovery garnered submissions that exceeded expectations. Selection of final projects is underway and shortlisted finalists will be announced soon to meet with decision makers at ATF 2022.
“We are encouraged by the overwhelming industry response as we welcome the world back Asia. The fact that ATF is making a comeback shows the pent-up need to reconnect. The people, businesses and dynamics have changed over the past few years, so it’s extremely important to be there and show your commitment to the Asian market,” noted Yeow Hui LongGroup Project Director of RX Singapore.
ATF is part of the Singapore Media Festival (SMF) organized by the Infocomm Media Development Authority (IMDA). For more information, visit www.asiatvforum.com
About Asian TV Forum & Market (ATF) 2022
Now in its 23rd edition, Asia TV Forum & Market (ATF) – the region’s leading entertainment content marketplace and conference – is the proven industry platform to gain knowledge, network, buy, sell, finance, distribute and co-produce on all platforms. It is the first step of Asia to engage with top entertainment industry players from around the world. It’s where the best minds meet, and the future of from Asia content is shaped. For more information, visit www.asiatvforum.com
About RX Global
RX is in the business of building businesses for individuals, communities and organizations. We increase the power of face-to-face events by combining data and digital products to help customers learn about markets, find products and transact at over 400 events in 22 countries in 43 industrial sectors. RX is passionate about having a positive impact on society and is fully committed to creating an inclusive work environment for all of its employees. RX is part of RELX, a global provider of information-based analysis and decision-making tools for professional and commercial customers. www.rxglobal.com
RELX is a global provider of information-based analysis and decision-making tools for professional and commercial customers. RELX serves customers in over 180 countries and has offices in approximately 40 countries. It employs more than 33,000 people, more than 40% of whom North America. The shares of RELX PLC, the parent company, are traded on the London, amsterdam and the New York Stock Exchanges using the following stock symbols: London:REL; amsterdam:REN; New York: RELX. Market capitalization is approximately £46.9 billion, €55.4 billion and $55.3 billion.
*Note: Current market capitalization can be viewed at http://www.relx.com/investors
About the Singapore Media Festival (SMF)
The Singapore Media Festival, organized by the Infocomm Media Development Authority, is one of the from Asia leading international media events, where the industry comes together to discover the latest trends, talents and content in Asia. Themed “Celebrating Asia’s Stories with the World”, the ninth edition will run from November 24 to December 11, 2022. The Singapore Media Festival brings together the Asia TV Forum & Market (ATF), Singapore International Film Festival (SIFF), Singapore Comic Con (SGCC) and CreatorWorld. For more informationplease visit https://www.imda.gov.sg/Events/Singapore-Media-Festival
SOURCE Asia TV Forum & Market (ATF)
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